SLOOMOO INSTITUTE

An Empire

MADE OF

SLIME

XEUS Case Study

First New York. Then The World.

Sloomoo approached Xeus in 2021 with a single pop-up in NYC and a vision to bring slime to cities across the US and beyond. Now operating in five major metros across the US, with multiple future locations slated to open throughout 2025 and beyond, Sloomoo has emerged as one of the leading ticketed attractions in the US, fueled by strategic media buying, data-first decision-making, and innovative storytelling at scale.

The Xeus Approach

Data First

Xeus's roots began in Palo Alto as a research and discovery lab focused on data science. We bring this commitment to data-first decisions and the scientific approach to all our partners. Leading by data is what we do.

360 Holistic View

Every business and experience is unique. At Xeus, we pride ourselves on looking at every partner with a 360-degree lens. Understanding your business is our business; together, we can accomplish remarkable things.

Iterative Improvement & Growth

Growth does not happen overnight. The companies of the future are built on grit, determination, and a commitment to bettering tomorrow. Let’s discover what is possible together.

Content at Scale

Inclusivity is the driving principle behind Sloomoo as a brand and organization. The venues serve as gathering places to bring people together.

This story is not simple but is conveyed through our dedicated and massive content output. We strive to bring the story of Sloomoo to consumers, ensuring audience identification and delivering content to consumer cohorts at scale.