Get Ready
Sugar Rush
XEUS Case Study

Life is sweeter in Candytopia!

Xeus’ leadership has been a part of Candytopia since its earliest days and continues its shared partnership.

The Xeus Approach


Data Driven

Xeus's roots began in Palo Alto as a research and discovery lab focused on data science. We bring this commitment to data-first decisions and the scientific approach to all our partners. Leading by data is what we do.


360 Holistic View

Every business and experience is unique. At Xeus, we pride ourselves on looking at every partner with a 360-degree lens. Understanding your business is our business; together, we can accomplish remarkable things.


Optimization & Growth

Growth does not happen overnight. The companies of the future are built on grit, determination, and a commitment to bettering tomorrow. Let’s discover what is possible together.

Taking Candytopia On the Road

Candytopia has toured in over 16 locations across the US, with popup locations spanning 12 cities and both coasts. XEUS built the marketing playbook for these temporary locations, building a sustainable and scalable model from city to city.

Scope of Work

Paid Media Buying
Data & Analytics
Creative / Content
Social Support
Website Management
Website Optimization

Throughout the years of collaboration, we’re proud to have played a part in Candytopia’s success.

In Driven Revenue
Lifetime Guests
Locations Accross the US
San Francisco Activation Campaign
In Ticket Revenue
Number of Tickets Sold
Facebook / Instagram Ad Spend
Return on Ad Spend