Illuminarium

XEUS Case Study

First New York. Then The World.

Sloomoo approached Sequence in 2021, with a single popup inNYC and a vision to bring Slime to cites across the US and beyond. Now operating in 5 major metros across the US, with multiple future locations slated to open throughout 2025 and beyond, Sloomoo has emerged as one of the leading ticketed attractions in theUS fueled by strategic media buying, data first decision making, and innovative storytelling at scale.

The Xeus Approach

Data First

Xeus's roots began in Palo Alto as a research and discovery lab focused on data science. We bring this commitment to data first decisions and the scientific approach to all of our partners. Leading by data is what we do.

360 Holistic View

Every business and experience in unique. At Xeus we pride ourselves in looking at every partner with a 360 degree lens. Understanding your business is our business, and together we can accomplish remarkable things.

Iterative Improvement & Growth

Growth does not happen overnight. Rather it is the grit, determination and commitment to bettering tomorrow that builds the companies of the future. Let’s discover what is possible, together.

Content at Scale

Inclusivity is the driving principle to Sloomoo’s as a brand and organization. The venues serve as the gathering place to bring people together.

This story is not simple but is told through massive content output, bringing the story of sloomoo to consumers through audience identification and pushing content to consumer cohorts at scale.

Through the years of collaboration, were proud to have played a small part in Sloomoo’s success.

$30M+

In reported revenue

Locations open by the end of 2025